REFINED PROCESS (END-TO-END)

Here is the full lifecycle rewritten clearly, cleanly, and operationally:

✅ 1. Client Submits JTBD via Typeform/Jotform

The client partner fills in a simple form with:

• JTBD title
• Outcome description
• Business impact
• Timeline
• Discipline(s)
• Optional budget
• Contact information

No microtasks yet — just the “Epic / JTBD”

✅ 2. JTBD Enters Staging Zone (Notion document)

The submission triggers:

• A new record in JTBD Staging
• A status: Draft
• A PMO notification (Slack or email)

Nothing is published to the JTBD public dashboard yet (on Airtable).